DMS integration for the AI phone assistant
An AI phone assistant becomes a real productivity lever for dealerships and workshops only when it's wired directly into the DMS. Without integration you get notes, emails, and callback slips - with integration, appointments, parts inquiries, and leads land straight in the right system.
Which DMS can be connected?
The SonaMotion AI phone assistant connects to common dealership and workshop DMS: FILAKS.PLUS, LOCOSOFT, CROSS, Vector, CarLo, and Werbas are typical target systems in the German-speaking market. For calendar and ticket systems (Google Calendar, Microsoft 365, iCal/CalDAV), a standard interface is enough.
How does the integration work technically?
- REST API or webhook: The cleanest option. Customer and vehicle data are synced bidirectionally, appointments are booked directly.
- iCal / CalDAV: For businesses without an API-capable DMS: the assistant books into a central calendar, which in turn syncs with the DMS.
- Structured email handoff: Fallback for systems without an interface - every request lands as a cleanly formatted email in the team's inbox.
Which data flows?
From the DMS to the assistant: free appointment slots, service types, and customer history via license plate or VIN. From the assistant to the DMS: new appointments, parts inquiries as tickets, callback requests, and sales leads with desired model and options. All data is transmitted encrypted and processed in the EU.
How long does setup take?
For DMS with a documented API, plan on 1-3 weeks until go-live, including testing. For systems without an API, the setup starts with calendar or email handoff and can move to an API later. Onboarding and integration are included in the monthly package price.
More guide articles
- What is an AI phone assistant? →Definition, how it works, and how it differs from traditional answering machines and IVR menus.
- How much does an AI phone assistant cost? →Pricing model, cost drivers, and an honest comparison with a receptionist or call center.
- AI answering service for workshops - how it works →From call forwarding to conversation flow to the appointment landing in your DMS.
- Answering machine for the car dealership - a modern alternative →Why the classic voicemail no longer cuts it - and what an AI answering service catches instead.
- AI phone assistant vs. call center - the honest comparison →Cost, availability, process quality, and data protection compared head to head.