Is there a setup fee?

No. Setup, conversation script configuration, and ongoing support are all included in the monthly package price. Custom integrations beyond the standard connectors are quoted separately based on effort.

Is an AI phone assistant cheaper than an extra receptionist?

Usually significantly cheaper. An additional receptionist, including overhead, quickly runs 3,500 to 5,000 euros per month and isn't available around the clock. An AI phone assistant is on 24/7, scales during peaks, and costs a fraction.

When does an AI phone assistant pay off for a dealership or workshop?

As soon as a business regularly misses calls or loses appointments to hold queues, the assistant often pays for itself with just a few extra workshop appointments or parts sales per month.

How much does an AI phone assistant cost?

The cost of an AI phone assistant is made up of a monthly package price plus the call minutes used. Additional minutes are billed on a cost-per-minute basis. Onboarding, setup, and ongoing support are already part of the package price - no hidden setup fees.

Pricing model: packages with included minutes

Package	Included minutes / month	Description	Best for
Starter Lite	300 minutes	Full feature set to get started - ideal for small dealerships with low call volume.	Small workshop, single location, entry level
Starter	600 minutes	For smaller dealerships with manageable call volume - perfect for independent businesses with steady, predictable demand.	Independent workshop, small dealership
Business	1,350 minutes	Full SonaMotion power with plenty of included minutes - for dealerships with heavy call volume and high customer traffic.	Dealership, mid-size workshop, DMS integration
Premium	3,000 minutes	Extra minutes, full peace of mind, and the complete SonaMotion experience - no missed sales or service opportunity.	Larger dealerships, growing businesses
Enterprise	4,500 minutes	Maximum included minutes and priority support - for businesses that keep growing and demand top performance.	Multi-brand dealer, multi-site, high volume
Custom	Flexible allowance	Base fee plus custom add-ons - tailored exactly to your operation.	Companies with tailored needs

Concrete pricing depends on call volume, call duration, and the required integrations. Additional minutes are billed on the cost-per-minute logic of the chosen package. Custom integrations are quoted based on effort.

Included in every plan

Every plan comes with the full feature set - you just pick the right minute allowance:

24/7 call answering, no wait times
Handling of sales inquiries and orders
Reads and reacts to your customer's mood
Multilingual communication
Handles any number of parallel calls
Seamless DMS integration
Call forwarding plus email and SMS notifications
Custom service requests and automated appointment booking
Live in less than 24 hours

Cost drivers in detail

Call volume and duration: A workshop with 40 calls a day has different costs than a site handling 200.
Integrations: Connection to DMS such as Vector, CarLo, LOCOSOFT, Werbas, TruckIT, or to calendars and ticket systems.
Languages and voices: German, English, French, Italian, Turkish, and more - with or without a custom voice.
Custom conversation script: Standard flow vs. purpose-built service intake, parts processes, or emergency prioritization.
Onboarding & support: Setup, training, and ongoing support are part of the monthly package - no additional setup fee.

Comparison: reception, call center, AI phone assistant

An additional receptionist, including overhead, quickly costs 3,500 to 5,000 euros per month and still isn't available around the clock. An external call center charges per call or per minute and doesn't know your processes. An AI phone assistant picks up every call, is on 24/7, speaks multiple languages, and costs a fraction - complementing the team instead of replacing it.

When does an AI phone assistant pay off?

Rule of thumb: as soon as a business regularly misses calls or loses appointments to hold queues, the assistant usually pays for itself with just a few extra workshop appointments or parts sales per month.

Direct comparison: AI assistant vs. call center

To put the numbers in context, read the AI Phone Assistant Comparison with cost examples for reception, call center and AI assistant.