AI phone assistant for car dealerships
Sona answers every call and passes it on to your team in a structured way - around the clock.
SonaMotion answers every call at your dealership and hands service bookings, parts enquiries and sales leads to the right department. 24/7, including Saturdays and after hours.
"If you deliberately deploy a high-quality phone AI in a dealership, you get exactly what you want: reliable, high-quality leads and a calmer working environment with a less stressful atmosphere."
What Sona takes over
Service reception and workshop bookings
- Vehicle identified by registration or VIN
- Two or three suitable slots offered and booked into the planner
- Confirmation by SMS or email, reminder 24 hours before
Parts enquiries
- Vehicle, model year, VIN, part and quantity captured
- Delivery preference recorded
- Handed to the parts desk as a structured case
Sales and leasing leads
- Model and budget range
- Financing preference and trade-in
- Callback time for your sales team
How a call works
Answer
The call is answered on the first ring - with your name, a friendly greeting, and no hold music.
Understand
SonaMotion identifies the request: service, sales, parts, fleet, admin, emergency. In natural language.
Connect
Book the appointment, transfer to the right person, send an SMS or email confirmation - or any combination of these.
Confirm & hand off
A complete call log in your DMS, tagged by category, with contact details and follow-up tasks.
Avg. call duration: Average across all calls handled by Sona, as of October 2026.
Other systems are connected via API, webhook or SFTP.
EU hosting· Full data control· Encrypted in transit and at rest
See Sona with your workflows - in 30 minutes.
SonaMotion answers every call at your dealership, understands the request in natural language and hands service bookings, parts enquiries and sales leads to the right department - 24/7, including Saturdays and after hours.
Why dealerships lose calls
Service advisors are at the counter, the parts desk is working through workshop orders, sales is in a consultation. Callers who reach a queue or voicemail rarely call back - they call a competitor. The assistant picks up instantly and hands over structured cases instead of sticky notes.
Service reception and workshop appointments
The assistant greets callers with your dealership name, identifies the vehicle by registration or VIN, asks structured questions about the job and offers two or three suitable slots. The chosen slot is booked into your workshop planner and confirmed by SMS or email.
- Inspection, oil change, tyre change, MOT, air-conditioning service
- Courtesy car, pick-up and delivery captured with the booking
- Breakdowns, accidents and red warning lights escalated to a person
- Reminder 24 hours before the appointment
Parts enquiries and sales leads
Parts requests are captured with vehicle, model year, VIN, part, quantity and delivery preference. Sales and leasing enquiries arrive qualified: model, budget range, financing preference, trade-in and callback time.
DMS integration and data protection
The assistant integrates with common dealership DMS platforms including FILAKS.PLUS, LOCOSOFT, CROSS and Vector, or via REST API and structured email handover. All conversations are processed in the EU, transmitted and stored encrypted.
Frequently asked questions
What does an AI phone assistant do in a car dealership?
It answers incoming calls around the clock, understands the request in natural language and hands service reception, parts enquiries and sales leads to the responsible department. Appointments are booked directly into the DMS or workshop planner.
Can it book workshop appointments directly?
Yes. The assistant knows workshop capacity, proposes two to three suitable slots, books the chosen one into the planner and confirms by SMS or email including a reminder 24 hours before.
Which DMS platforms are supported?
Common dealership DMS platforms such as FILAKS.PLUS, LOCOSOFT, CROSS and Vector. Other systems are connected via REST API or structured email handover.
Where is the data processed?
Exclusively in the EU. Transmission and storage are encrypted and recordings can be deleted automatically according to your retention rules.
See it on your own line
In 20 minutes we show how the assistant handles your calls - with your processes, your DMS and your voice.